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¡Chipotle, escucha: estamos en la lucha! (posted 3 July 2008)

Fellow workers,

Here is what Coalition of Immokalee Workers organizer Lucas Benitez had to say at a press conference celebrating the C.I.W.’s remarkable victory in the Burger King penny-per-pound passthrough campaign:

Dr. Martin Luther King said it best when he said, The arc of the moral universe is long, but it bends toward justice.

Social responsibility in this country’s food industry is inevitable, and though the exploitation of Florida’s farmworkers remains unconscionable today, company by company we are building a path toward justice. The next steps are up to those companies that stand before us in the road ahead.

There are companies — like Chipotle in the restaurant world and Whole Foods in the grocery industry — that already make claims to social responsibility yet, when it comes to tomatoes, fall far short of their lofty claims. It is time, now, that those companies live out the true meaning of their marketers’ words.

And there are companies — like Subway and WalMart — that, by the sheer volume of their purchases, profit like few others from the pernicious poverty of workers in Florida’s fields. They, too, must step up now. After eight years of this campaign — and the very public commitment of the three largest fast-food companies in the world to the principles of Fair Food — they can no longer claim ignorance of the problem nor can they say that the solution is not possible.

So to all of you who have marched with us, organized petition drives with us, prayed with us, and struggled with us, today is a day to celebrate this hard-fought victory. Tomorrow, with renewed energy and purpose, we begin our work again to make respect for fundamental human rights in Florida’s tomato fields truly universal.

—Lucas Benitez, quoted in Coalition of Immokalee Workers Breaking News (2008-06-09): The Road Ahead in the Campaign for Fair Food!

The C.I.W. and the Student-Farmworker Alliance are taking the fight to Chipotle, a corporation supposedly priding itself on food with integrity, with whom they have repeatedly tried to meet for negotiations, but who responded by claiming that they would investigate (ah, investigation; cf. suggestions #3 and #6), and, in the meantime, would suspend buying from Florida growers (!), rather than simply taking direct action, as they easily could, to raise Florida tomato-pickers piece rate by passing through the extra penny per pound. In April, C.I.W. and SFA organized protests at Chipotle headquarters in Denver. The C.I.W. has released a one page letter that you can print and deliver to the manager of your local Chipotle restaurants. I’m not a fan of the complaints of being excluded from the normal regime of federal labor regulation on wages, conditions, and organizing; the denial of that bureaucratic crutch and shackle is precisely what has freed the C.I.W. to use the kind of fight-to-win tactics that they are using, and to win the impressive victories that they have won. Other than that regrettable cap-doffing to the State labor bureaucracy, however, it’s clear, to the point, and offers a quick and easy opportunity for you (yes, you) to get involved in the beginnings of what’s sure to emerge as another creative, powerful, and ultimately victorious bottom-up, decentralized campaign of agitation and radical labor solidarity. Here’s the text of the letter:

Dear Chipotle Manager,

Chipotle Mexican Grill has been presented with the opportunity to foster real social responsibility in its tomato supply chain by working with the Coalition of Immokalee Workers (CIW), an organization of farmworkers that has been internationally recognized for its work defending basic human rights. Instead, Chipotle claims to have suspended purchases of Florida tomatoes while it unilaterally investigates already well-documented human rights abuses in Florida’s fields.

The supposed need for an investigation of the human rights crisis in Florida’s fields today is mystifying. According to readily available Department of Labor statistics, tomato pickers in Florida face deplorable conditions, including:

  • Sub-poverty wages — Tomato pickers make, on average, $10,000/year;
  • No raise in nearly 30 years — Pickers are paid virtually the same per bucket piece rate (roughly 45 cents per 32 lb. bucket) today as they were in 1980. At today’s rate, workers have to pick nearly 2.5 TONS of tomatoes just to earn minimum wage for a typical 10-hr day;
  • Denial of fundamental labor rights — Farmworkers in Florida have no right to overtime pay, even when working 60-70 hour weeks, and no right to organize or bargain collectively.

Even worse, numerous modern-day slavery rings, in which workers are held against their will and forced to work through violence or threats of violence, continue to operate in the fields. The Coalition of Immokalee Workers (CIW) has assisted the Department of Justice in uncovering, investigating, and successfully prosecuting 5 such cases — involving more than 1,000 workers — since 1997.

The three largest fast-food companies in the world have recognized these dehumanizing conditions and moved to address them, giving workers new hope for meaningful reform in the nation’s agricultural industry. In 2005, after a 4-year national consumer boycott, Yum Brands (parent company of Taco Bell, KFC, Pizza Hut and others) reached an historic agreement with the CIW to directly improve wages and working conditions in its tomato suppliers’ operations by paying a penny more per pound for its tomatoes and working with the CIW to implement an enforceable code of conduct to protect farmworkers’ rights. McDonald’s and Burger King followed suit in 2007 and 2008, respectively, reaching agreements with the CIW that met and expanded upon the Yum! Brands accord. All three fast-food leaders have recognized the fact that their high volume purchases of tomatoes give them the leverage they need to demand more humane working conditions in their suppliers’ fields.

Chipotle however, has remained indifferent to the deplorable conditions faced by workers in its tomato supply chain. Nearly two years have passed since Chipotle launched its investigation and many questions now beg to be answered. Where are the results of Chipotle’s inquiry into Florida’s farm labor conditions? Where has Chipotle been purchasing tomatoes in the meantime, and how do workers fare in those fields? Is Chipotle actually supplying its East Coast restaurants with tomatoes from Mexico (the only other viable option to Florida tomatoes during nearly half the year), despite the immense increase in the cost and carbon footprint of Chipotle’s food that would result from such a decision? Or is Chipotle still in fact purchasing Florida tomatoes, despite its claims to have suspended purchases from Florida? Are transparency and human rights not a part of Chipotle’s definition of Integrity?

Please contact Chipotle Corporate Headquarters in Denver and let them know that you and your customers want them to join with Yum, McDonald’s and Burger King as leaders in true corporate social responsibility by:

  • Paying a penny more per pound for the tomatoes that Chipotle purchases and ensuring that this increase is passed along to tomato pickers in the form of increased wages; and

  • Working with the CIW to implement an enforceable code of conduct to ensure fair and safe working conditions for farmworkers in Chipotle’s tomato supply chain.

Thank you.

—Coalition of Immokalee Workers, Dear Chipotle Manager

Print yourself out a copy and deliver it to your local Chipotle to explain why this issue will affect your burrito-purchasing decisions in the future.

More action alerts and a flyer about Chipotle that you can hang locally are promised soon. Keep an eye out for it: this should get interesting, and there’s likely to be a lot more to come.

Victory to the farmworkers!

See also:

Even better than I thought: victory for the Coalition of Immokalee Workers against the Florida Tomato Growers Exchange, too (posted 27 May 2008)

On Friday I mentioned that the Coalition of Immokalee Workers had just announced victory in the Burger King penny-a-pound pass-through campaign. It turns out that the news is even better than I thought. The news reports that have come out since the announcement reveal that not only did Burger King agree to join the penny-a-pound, but the Florida Tomato Growers’ Exchange (the cartel and legislative lobby which represents 90% of Florida tomato farm owners) has also substantially caved in the face of pressure from the CIW and its supporters. Although they are still saying that member farms should not participate, they’ve given up on the hardball tactics they were trying to use to enforce cartel discipline.

Whether workers actually get the increase hinges on tomato growers’ participation.

McDonald’s and Yum! Brands, the world’s biggest fast-food chain and restaurant company, respectively, already have agreed to the raise; Yum!, parent company of Taco Bell, Pizza Hut and more, signed on in 2005; McDonald’s in 2007.

Workers got the extra money for two seasons, then the Florida Tomato Growers Exchange threatened $100,000 fines to any grower member who participated, which stalled the payouts. They’ve since been collecting in escrow. About 90 percent of the state’s tomato growers belong to the exchange.

But the exchange announced Thursday it would no longer threaten members with those fines, said executive vice-president Reggie Brown, in response to inordinate and inappropriate focus on the (fines) by the media.

—Amy Bennett Williams, Ft. Myers News-Press (2008-05-24): Tomato pickers celebrate deal with Burger King

Brown is still muttering baseless and murky threats about federal antitrust laws and how participating in the pass-through program could somehow subject growers to lawsuits. (Subjected to lawsuits by whom? Is that supposed to be a prediction or a threat?) So there is still a danger of some very dirty pool and government union-busting here. But the FTGE looks like it’s on the ropes, and their retracting the threat of fines makes it much more likely that individual farm owners will begin participating in the pass-through program again, if nothing else as an incentive for attracting workers away from non-participating farms — an incentive which it costs the farm owners nothing to offer.

In the meantime, the fast-food participants have announced that they will continue to honor the penny-per-pound agreement and pay into the escrow account in case growers change their minds:

McDonald’s and Yum Brands, the world’s biggest fast-food chain and restaurant company, respectively, have agreed to the raise …. Yum, parent company of Taco Bell, Pizza Hut and more, signed on in 2005; McDonald’s in 2007.

Workers received the extra money for two seasons, but then the threatened fines from the exchange stalled payouts. Both companies have been honoring the agreement with the raise amount collecting in escrow.

They say they will continue to honor the agreement.

It’s the right thing to do, and we encourage others to follow our lead, said Taco Bell spokesman Rob Poetsch. While we continue to set aside monies for the affected workers, we’re disappointed that the intended recipients are being penalized.

Now that the threat of fines is gone, members and supporters of the Coalition of Immokalee Workers are wondering what it might mean.

If the (threats of fines) are in fact being lifted, that would be good news, said coalition co-founder Lucas Benitez. We hope our agreements with Yum and McDonald’s will be allowed to again function as they had in the past and workers received a fairer wage.

—Amy Bennett Williams, Ft. Myers News-Press (2008-05-23): Tomato growers’ group relents on imposing fine for giving pickers raise

Eric Schlosser, who has been doing some very good work in reporting on the C.I.W.’s struggle, offers an analysis that combines some incredibly muddled history with some admirably clear-sighted analysis of the current position of the C.I.W. within the farmworkers’ struggle:

This may be the most important victory for American farmworkers since passage of California’s Agricultural Labor Relations Act in 1975. That bill heralded a golden age for farm workers. But the state government apparatus it created, the Agricultural Labor Relations Board, got taken over by the growers in the 1980s and watered down the reforms. In Florida, the Coalition has chosen a different path, avoiding government and putting pressure on the corporations at the top of nation’s food chain. The strategy clearly works and can be emulated by other workers in other states. In the absence of a government that cares about the people at the bottom, here’s a way to achieve change.

—Eric Schlosser, quoted by Katrina vanden Heuvel, The Nation (2008-05-23): Sweet Victory: Coalition for Immokalee Workers Wins

The muddle, of course, has to do with the California Agricultural Labor Relations Board and the mythical golden age for farmworkers. Actually the ALRB is exactly what strangled the dynamism of the once-vibrant United Farm Workers, by pulling California farmworkers’ unions into the smothering embrace of bureaucratic patronage, which had strangled the dynamism of the rest of the labor movement for decades under the Wagner/Taft-Hartley system — thus capturing a once revolutionary movement and converting it into just another arm of the State-domesticated labor establishment. It should be no surprise that within a decade the ALRB had been completely captured by the farm bosses; government boards are always captured by the most powerful and best-connected players. Any look at history or at the basics of political economy should quickly demonstrate that Schlosser’s in the absence of is really a statement of universal truth, not a remark on the sad state of affairs today: there will never be a government that cares about the people on the bottom. It’s the State that largely puts them on the bottom in the first place and then keeps them there. Any scraps that it may throw down from the master’s table are intended to keep the rest of us just barely fed enough to keep begging, instead of giving up and taking matters into our own hands.

What Schlosser is right about is that the C.I.W.’s strategy works, and deserves emulation. What I’d want to add, and stress, is that it works not despite the fact that they have avoided entangling themselves in the government labor bureaucracy; it works because they have. The C.I.W. has won all these struggles precisely because they have used creative fight-to-win tactics (especially secondary boycotts) that would be completely illegal if they were subject to the bureaucratic discipline of the NLRB. It’s precisely the freedom that they enjoy as a wildcat union, ineligible for NLRB recognition, which has allowed them to disregard the usual modesty in demands and politeness in means that the Taft-Hartley rules demand.

These victories with the FTGE and Burger King are not the end. The C.I.W. has announced that it will now challenge grocery stores and other fast food restaurants to join Yum Brands, McDonald’s, and Burger King in the pass-through agreement. Every victory in this campaign has made the next victory come quicker: the Taco Bell boycott took four years for victory (from 2001 to 2005); the C.I.W. won an agreement from McDonald’s after two years of active campaigning (from March 2005 to April 2007); and these victories in campaigns against Burger King and the FTGE took just over one year (from April 2007 to May 2008). Lucas Benitez has indicated that the C.I.W. will most likely target Chipotle and Whole Foods next — that is, major tomato buyers who each have a significant stake in maintaining a brand image of corporate social responsibility. There’s good reason to hope that the trend will continue and these campaigns will lead to a speedy victory.

Fellow workers, this past week’s victories for creative extremism and wildcat unionism are both an inspiration and a reminder. We should never forget that the workers have more power standing with our hands in our pockets than all the wealth and weapons of the plutocrats and politicians. Yes, we can do it—ourselves. And we will.

See also:

¡Sí se puede! Victory for the Coalition of Immokalee Workers in the Burger King penny-per-pound campaign (posted 23 May 2008)

It’s a busy day today, especially on the activist front, so I won’t have much to add by way of comment until I’ve had a bit of time to sit down and breathe. But I just got this news via e-mail and it made me so happy that I had to post something to share the good news as soon as possible:

WASHINGTON – May 23, 2008 - The Coalition of Immokalee Workers (CIW) and Burger King Corp. (NYSE:BKC) today announced plans to work together to improve wages and working conditions for the farmworkers who harvest tomatoes for the BURGER KING® system in Florida.

BKC has agreed to pay an additional net penny per pound for Florida tomatoes to increase wages for the Florida farm workers who harvest tomatoes. To encourage grower participation in this increased wage program, BKC will also fund incremental payroll taxes and administrative costs incurred by the growers as a result of their farmworkers’ increased wages, or a total of 1.5 cents per pound of tomatoes.

BKC also joins other fast-food industry leaders and the CIW in calling for an industry-wide net penny per pound surcharge to increase wages for Florida tomato harvesters.

Together, BKC and the CIW have also established zero tolerance guidelines for certain unlawful activities that require immediate termination of any grower from the BURGER KING® supply chain. The BKC/CIW collaboration additionally provides for farmworker participation in the monitoring of growers’ compliance with the company’s vendor code of conduct.

John Chidsey, chief executive officer of Burger King Corp., said, We are pleased to now be working together with the CIW to further the common goal of improving Florida tomato farmworkers’ wages, working conditions and lives. The CIW has been at the forefront of efforts to improve farm labor conditions, exposing abuses and driving socially responsible purchasing and work practices in the Florida tomato fields. We apologize for any negative statements about the CIW or its motives previously attributed to BKC or its employees and now realize that those statements were wrong. Today we turn a new page in our relationship and begin a new chapter of real progress for Florida farmworkers.

For more than 50 years, BKC has been a proud purchaser and supporter of the Florida tomato industry. However, if the Florida tomato industry is to be sustainable long-term, it must become more socially responsible. We, along with other industry leaders, recognize that the Florida tomato harvesters are in need of better wages, working conditions and respect for the hard work they do. And we look forward to working with the CIW in the pursuit of these necessary improvements. We also encourage other purchasers and growers of Florida tomatoes to engage in dialogue with the CIW in support of driving industry-wide socially responsible change.

Lucas Benitez of the CIW added, The events of the past months have been trying. But we are prepared to move forward, together now with Burger King, toward a future of full respect for the human rights of workers in the Florida tomato fields. Today we are one step closer to building a world where we, as farmworkers, can enjoy a fair wage and humane working conditions in exchange for the hard and essential work we do everyday. We are not there yet, but we are getting there, and this agreement should send a strong message to the rest of the restaurant and supermarket industry: Now is the time to join Yum! Brands, McDonalds, and Burger King in righting the wrongs that have been allowed to linger in Florida’s fields for far too long.

U.S. Senator Richard Durbin (IL-D): I applaud Burger King for announcing today that it will be providing an extra penny per pound to the tomato pickers of Immokalee, Florida and establishing a zero-tolerance policy for worker abuses in the region. Today’s announcement is a major step forward in improving the wages and working conditions of the Immokalee workers. I call on other purchasers of the region’s tomatoes and the Florida Tomato Growers Exchange to join Burger King and do the right thing for these workers.

U.S. Senator Bernie Sanders (VT-I): I have been to Immokalee and seen first-hand the conditions for farm workers there, perhaps the most exploited workers in America. I am very pleased that Burger King has agreed to help the tomato pickers who have worked for too long for too little. I know that this has been a long and hard road for Burger King, and I believe the American people will appreciate what they are doing. I hope now that other corporations will join Burger King, McDonalds and Yum Brands in doing the right thing.

The CIW has ended its campaign against BKC and its franchisees and will work with the company to further foster improvements and sustainable changes throughout the Florida tomato industry. The CIW and BKC will also work together toward development of an industry-wide vendor code of conduct and increased worker wages through encouragement of full buyer and grower participation.

—Coalition of Immokalee Workers Breaking News (2008-05-23): Burger King Corp. and Coalition of Immokalee Workers to Work Together

See also:

Solidaridad (posted 6 December 2007)





Coalition of Immokalee Workers 2007 March on Burger King

See also GT 2007-11-30: Coalition of Immokalee Workers marches in Miami.

Coalition of Immokalee Workers marches in Miami (posted 30 November 2007)

Fellow workers:

Right now, the Coalition of Immokalee Workers are marching in the streets of Miami, as part of their campaign to win wage increases for tomato pickers whose tomatoes are bought by Burger King. Here’s why.

Today, farmworkers from Immokalee, Florida and their religious, labor, and student allies are marching 9 miles through the streets of Miami to the world headquarters of Burger King.

Today we march because there is a human rights crisis in the fields of Florida. Tomato pickers who harvest tomatoes for the fast-food industry face sweatshop conditions every day, including sub-poverty, stagnant wages (pickers earn about $10,000/year on average and a per-bucket piece rate that has not changed significantly since 1978) and the denial of basic labor rights.

Today we march because to earn minimum wage for a 10-hour day, a tomato picker in Florida must harvest over TWO AND A HALF TONS of tomatoes.

Today we are marching because, in the most extreme cases, farmworkers face conditions of modern-day slavery. We have seen five slavery operations in the fields brought to the federal courts since 1997, helping to liberate over 1,000 workers and sending 10 employers to prison.

Today we march because Burger King contributes directly to farmworkers’ poverty through its high-volume purchasing practices, for decades demanding the cheapest tomatoes possible but never demanding fair treatment or just wages for the people who harvest those tomatoes.

Today we are marching because we have hope. In the past years farmworkers and consumers have united to bring Yum Brands (the world’s largest restaurant corporation) and McDonald’s to the table to help improve tomato pickers’ wages and working conditions.

Today we march because, in the wake of these changes, we stand on the threshold of a more modern, more humane agricultural industry in Florida. Yet, facing this historic opportunity, Burger King has responded with lies and excuses to not take responsibility.

Today we are marching to say ENOUGH.

Today we are marching for the dignity of workers, consumers, and our communities alike.

JOIN US as we demand justice. Rally at Burger King headquarters this afternoon, 3:30 to 6:00, at Blue Lagoon Drive and NW 57 Ave.

—Coalition of Immokalee Workers (2007-11-30): Why We March

Migrant farmworkers in southern Florida spend every workday picking tomatoes by hand for 10 to 12 hours at a stretch, at a piece rate of $0.40–$0.45 for every 32 pound bucket that they fill (or about 1¼ to 1½ pennies per pound of tomatoes picked). Since that piece rate hasn’t changed since 1978, farmworker’s real wages have actually fallen by more than two thirds over the past three decades, thanks to the combination of the farm bosses’ efforts to stonewall wage increases and the Federal Reserve’s efforts to keep the market safe for finance capital by eating up the value of other people’s wages.

The Coalition of Immokalee Workers, a farmworkers’ union founded in 1993 and organized along community workers’ council lines, has been working to change all that. They are mostly immigrants from Mexico, Central America, and the Caribbean; many of them have no legal immigration papers; they are pretty near all mestizo, Indian, or Black; they have to speak at least four different languages amongst themselves; they are often heavily in debt to coyotes or labor sharks for the cost of their travel to the U.S.; they get no benefits and no overtime; they have no fixed place of employment and get work from day to day only at the pleasure of the growers; they work at many different sites spread out anywhere from 10–100 miles from their homes; they often have to move to follow work over the course of the year; and they are extremely poor (most tomato pickers live on about $7,500–$10,000 per year, and spend months with little or no work when the harvesting season ends). But in the face of all that, and across lines of race, culture, nationality, and language, the C.I.W. have organized themselves anyway, through efforts that are nothing short of heroic, and they have done it as a wildcat union with no recognition from the federal labor bureaucracy and little outside help from the organized labor establishment. By using creative nonviolent tactics that would be completely illegal if they were subject to the bureaucratic discipline of the Taft-Hartley Act, the C.I.W. has won major victories on wages and conditions over the past two years. They have bypassed the approved channels of collective bargaining between select union reps and the boss, and gone up the supply chain to pressure the tomato buyers, because they realized that they can exercise a lot more leverage against highly visible corporations with brands to protect than they can in dealing with a cartel of government-subsidized vegetable growers that most people outside of southern Florida wouldn’t know from Adam.

The C.I.W.’s creative use of moral suasion and secondary boycott tactics have already won them agreements with Taco Bell (in 2005) and then McDonald’s (this past spring), which almost doubled the effective piece rate for tomatoes picked for these restaurants. They established a system for pass-through payments, under which participating restaurants agreed to pay a bonus of an additional penny per pound of tomatoes bought, which an independent accountant distributed to the pickers at the farm that the restaurant bought from. Each individual agreement makes a significant but relatively small increase in the worker’s effective wages — about $100 more per worker per year in the case of the Taco Bell agreement — but each victory won means a concrete increase in wages, and an easier road to getting the pass-through system adopted industry-wide, which would in the end nearly double tomato-pickers’ annual income.

Since the victory in the McDonald’s campaign, the C.I.W. have turned their attention from the Clown to the Crown, and Burger King Inc. has mostly followed the same path as Yum! Brands and McDonald’s did. First they ignored them. Then they stonewalled them. Then they tried to make up some excuses, and had a P.R. flack make an ill-considered little funny about how distressed farmworkers should apply for a job at their stores. (If I recall correctly, that same exact joke was recycled from Taco Bell.) Unfortunately, before moving on to the inevitable last step — in which they cave, the C.I.W. wins, the farm workers get a bonus, and the fast food chain gets to issue a press release patting themselves on the back for their humanitarian buying standards — Burger King has decided to make a detour through some dirty anti-labor joint maneuvers with the Florida tomato growers’ cartel.

The Florida Tomato Growers’ Exchange is a cartel and legislative lobby which represents more than 90% of Florida’s tomato growers. It has recently set out to destroy the pass-through system. Since the bonuses are paid by the buyers, the system costs the farm bosses nothing to implement, and I’m not entirely clear what their interest is here (although, if I had to guess, they are probably worried that widespread success for the system would raise workers’ expectations about pay and conditions). Burger King and the cartel recently teamed up on a joint P.R. campaign intended to convince the eating public that farm workers are actually richer than most minimum-wage workers, and besides which the farm bosses pay for charity houses and scholarships for their poor kids. (The basis for their argument is a comparison of estimated hourly wages. Of course, the reliability of those hours, or the total annual income, is never mentioned.)

Meanwhile, the F.T.G.E. and Burger King have endorsed the cartel’s yellow-dog auditing agency, S.A.F.E. Reps from Burger King and the tomato cartel have also teamed up with a Republican state congressman to discredit the C.I.W., by claiming that the set-up looks fishy, denouncing nonviolent protest and consumer boycotts as extortion, and then insinuating that the pass-through system is little more than a channel for graft, and that C.I.W. is pocketing a skim. Since they have no empirical evidence for this claim, they have relied on innuendo and unsubstantiated soundbites, and they have refused to give any backing for their claims, while steadfastly ignoring the offers of participating restaurants, who dismiss the claim, to explain how the system works.

Meanwhile, Reggie Brown, the tomato cartel’s professional spokesdick, has invoked the spectre of federal prosecution, claiming that the C.I.W.’s voluntary pass-through system somehow violates federal antitrust and racketeering laws. Brown has also denounced the freely bargained agreements as un-American, apparently because they organized bosses’ divine right to control the terms of wage negotiations with no input from workers organizations or, for that matter, their customers. The cartel has publicly warned its members not to participate, and, behind the scenes, they have apparently threatened any member who participates in the penny-per-pound pass-through system with a $100,000 fine. As a result, while Taco Bell and McDonald’s are still willing to participate in the bonus system, all of the growers have, as of now, announced that they will not participate next year.

Well, fine. If they want to play hardball, let them play hardball. Workers are more than capable of hitting that hardball right back. The main danger, at this point, is that, with spokesdick Brown’s muttered fulminations about federal prosecution and the bosses’ enlistment of state government creeps on their side, this fight may get kicked from creative, nonviolent industrial action, over into the stifling atmosphere of legal and regulatory action. As long as the C.I.W., and the workers and consumers acting in solidarity with them, keep away from political action, we have all the resources we need to beat them. The Taco Bell boycott was won, after years of stonewalling, through fight-to-win tactics like working with sympathetic students to get Taco Bell franchises booted out of campus dining halls. This fight can be won through more of the same, and better. Never forget that the workers are more powerful with their hands in their pockets than all the weapons and property that the plutocrats have to attack us. As Robin Blumner writes in the St. Petersburg Times:

The coalition initially tried to convince the growers to pay the added penny but they wouldn’t budge, so the group sought to enlist fast-food giants instead. Go to the major buyers who have reputations to uphold and have them pay the penny. It was a brilliant stroke.

Consumers tend to respond well to a company they think is socially responsible, and the converse is true.

… According to [C.I.W. rep Julia] Perkins, there are growers willing to help their workers secure this additional wage but the exchange is standing in the way.

Both Yum Brands and McDonald’s say they are committed to their agreement with the coalition. It appears that for now, however, things are on hold until the coalition and these companies can figure out a way around the intransigence of the exchange.

This is how it often is in labor fights: Employers dig in so hard that even an extra penny - one that they’re not even paying - is too much to ask. No wonder they can’t find Americans to do this work.

In the meantime, the coalition is trying to convince Burger King Corp. to come aboard, and is planning a demonstration at its headquarters in Miami on Friday. Keva Silversmith, a Burger King representative, says that the Florida growers have a right to run their business how they see fit.

I guess expending the $250,000 it would cost Burger King is simply too much for a company that is paying its CEO $2.35-million a year.

Okay consumers, sic ‘em.

—Robin Blumner, St. Petersburg Times (2007-11-25): At a penny per pound, a little adds up to a lot

Further reading: