Rad Geek People's Daily

I thought that Sites That Women Don’t Want sounded like an exposé of the online pornography empire, but it turns out to be a fairly dead-on analysis of why sites such as Oxygen, iVillage, and Women.com are having financial woes: because women is not a terribly specific target audience. Well, duh. The problem is that women’s media (which was actually overwhelmingly authored and edited by men before the mid-1970s) have been ghettoized in the publishing trade for so long out of the serious magazines, that trying to build web sites based on that same old media model is inevitably going to end up in a fairly hopeless product.