Rad Geek People's Daily

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All Power to the Marketers

Here's a pretty old legacy post from the blog archives of Geekery Today; it was written about 23 years ago, in 2001, on the World Wide Web.

By the way, the most outrageous thing about the original self-indulgent marketing crusade is the way they are cynically exploiting the name of Take Back the Night, the world’s oldest and most powerful women’s demonstration against sexual violence. Not to mention the kitschy, self-conscious appropriation of jargon and logos from women’s liberation and other liberation movements to hawk their marketing wares, which sometimes gets so absurd as to defy parody:

As Netizens, we hold certain truths to be self-evident: that the Internet was created and endowed by its Creator with certain unalienable Rights, chief among these: free Access to uncensored Content, the ability to Shop wherever and whenever one chooses and the general pursuit of e-Happiness.

First Revolution became an e-business trade magazine; now we are taking back the Net. And who is we?


A: An Internet media publisher based in San Francisco best known for its weekly ICONOCAST e-marketing newsletter read by 50,000 senior-level marketing executives.

Q: Who is Michael Tchong?

A: Editor and founder of ICONOCAST, Michael is a well-known commentator on Internet marketing and advertising, with more than 20 years of advertising, publishing and software development experience. He is also the founder of MacWEEK magazine.

Oh yeah. All power to the people.

Anticopyright. This was written in 2001 by Rad Geek. Feel free to reprint if you like it. This machine kills intellectual monopolists.