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The Naturalistic Fallacy, Illustrated

Here's a pretty old post from the blog archives of Geekery Today; it was written about 17 years ago, in 2005, on the World Wide Web.

You might wonder why I put in so much time over the past few months transcribing G. E. Moore’s ethical works for use on the web. Well, I did it because it was needed. Consder the following page, clipped from the most recent Dell catalogue:

ad copy: Dimension(tm) 2400 and Dimension 3000: The definition of value.

Someone at Dell clearly needs to be sent a copy of Moore’s Open Question Argument: what more explicit example of the Naturalistic Fallacy could you find?

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