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Grassroots Expansion for Red Emma’s in Baltimore

Here's a pretty old post from the blog archives of Geekery Today; it was written about 12 years ago, in 2012, on the World Wide Web.

In Baltimore, Red Emma’s has some big plans, and they are looking for some grassroots support to build out their worker-owned radical bookstore, café and community space.

Here’s more from the Red Emma’s collective, via IndieGogo. As you may know, one of the harshest restraints on most worker-owned shops, co-ops and radical spaces are the extreme difficulties they have in paying for maintenance and expansions — you need resources to expand but you need to expand to get access to resources, and it’s hard to get bank loans, credit, or any other form of capitalization when you don’t look like a traditional corporate capitalist enterprise. That doesn’t mean it can’t be done but it does mean if it’s going to happen it largely depends on us and our networks to step up and put up the mutual support for the kinds of radical spaces that we want to see, that their institutions won’t fund. Anyway, the campaign is running now over at IndieGoGo, and any support you can send their way will really help with what sounds like some really awesome plans.

After 8 years in the storefront at 800 Saint Paul, Red Emma’s has decided it’s time to move: our current space just isn’t big enough to hold all the things we want to collectively make it do.

Over the past eight years, we’ve hosted a thousand public events, created two new radical spaces (2640 and the Baltimore Free School), organized international conferences, built an amazing annual radical bookfair, and served as a hub knitting together Baltimore’s different politically engaged communities, all the while keeping a collectively-owned and operated business open just about 365 days a year.

… We’ve just signed a lease for the fall of 2013; located at 30 West North Avenue, next door to Liam Flynn’s Ale House (itself started by founding Red Emma’s collective members!), the new space will be over five times the size of our current location.

We’ll be expanding our food operation to a full kitchen, moving beyond our current limited cafe menu to really let some of the culinary talent we’ve got in the collective shine. And we’ll be doing this in a way that makes extensive use of locally sourced agricultural products while keeping prices affordable: healthy, sustainable food should be the norm, not a luxury. We’ll be increasing the footprint of our bookstore sixfold—space constraints alone have prevented us from building the world class selection we’ve dreamed of, and the new space will make it possible to really build the kind of radical bookstore Baltimore deserves.

… The space is going to be far more welcoming; not only are we going to vastly expand the number of seats, we’ll also be full-accessible in the new space … And most importantly, scaling up is going to let us do something we’ve always dreamt of: pay the people working on the project a living wage. Our current storefront has never been big enough to reach the economies of scale we would have needed to keep funding our political mission and also pay ourselves something sustainable for the long-term; most of us work on a volunteer basis right now, and those of us who do get paid don’t get much. With the new space, our plan is to start with a living wage and work our way up from there.

Our plan and your help

Between renovations, equipment purchases, licensing, and other fees, we need roughly $250,000 to open this new space; we’re hoping to raise at least $50,000 through crowdfunding on this site, but the more we can raise here the less debt we will start off with in the new space. While the funds we raise here and elsewhere are crucial, there’s going to be all sorts of opportunities to pitch in to help us get the new space off the ground in other ways as we get closer to opening. Keep up with the status of the project by following us on Twitter, liking us on Facebook, or subscribing to our mailing list.

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