I’ve been fiddling with a new bit of geekery for the Rad Geek People’s Daily for a couple of days; you may have noticed an early version of it if you’ve been poking around the edges of this site earlier today. If you haven’t, here’s the easiest way to see what I’ve added: go to http://radgeek.com/ and scroll down. Then, keep scrolling. As long as you like.
In most web browsers, you should be able to keep scrolling without ever reaching a set of those
next page /
previous page pairs of links. In theory you could keep scrolling through the complete archive of Geekery Today. The same feature works in category archives, monthly archives, and searches; meaning, basically, that whenever you are scanning through a list of posts on Geekery Today, you can now run through the whole list without having to click through to a new page. The change was inspired by the points made at Humanized 2006-04-25: No More Pages?
Of course, this page-chunking phenomenon isn’t limited to search sites. It’s used everywhere from blogs to forums, from e-commerce sites to e-mail programs. And it’s surprising how often one finds oneself just giving up and going somewhere else when one has reached the end of a page.
The problem is that every time a user is required to click to the next page, they are pulled from the world of content to the world of navigation: they are no longer thinking about what they are reading, but about about how to get more to read. Because it breaks their train of thought and forces them to stop reading, it gives them the opportunity to leave the site. And a lot of the time, they do.
The take away? Don’t force the user to ask for more content: just give it to them.
This is still a work in progress; let me know what you think — and whether you notice anything weird or broken — in comments. If you’re interested in knowing more about how I implemented it, you can drop me a line.
In the meantime, scroll on!